Music Industry

SongBoost: Journey of a Lockdown Startup

Never let a good crisis go to waste – Winston Churchill.

January 2021 presented the perfect storm in Uganda; A heated national election was taking place. The country was under COVID lockdown. Facebook access had been and still remains blocked across the country. To top it all off, there was a complete internet shutdown in the country. In the midst of this storm, SongBoost was born. Here is a brief quarter-by-quarter journey.

October 3, 2022

Difficult Country: 7 Actions Ugandan Mainstream Musicians Should Take

The music business in Uganda is going to get harder than anywhere else. The industry is heavily misunderstood, and now increasingly politicized. This is why there is no goodwill to create an environment in which this industry can thrive. Success is possible but against such great odds. If you’re a mainstream musician, here are 7 actions you should implement.

April 20, 2021